University MBA | University Ratings

It is not AICTE approved so will i have problem getting jobs in Govt or abroad? I am already 32 & working as a sales exec.So not possible to do full time. I have already invested 3/4 th of the money.

Please ignore my previous answer. Apologies for pointing to the wrong link. Usually distance programs have to be accredited by Distance Education Council (DEC) in India. SMU’s MBA is approved by DEC. So you should not have any problems. The only distance MBA program that is recognized by both DEC and AICTE is the MBA program from IGNOU.

I am considering applying to this university and wanted to seek inputs/feedback/suggestions on the post MBA career prospects as well the MBA program offered by The Univ University itself.

I try to keep up on these matters, live five miles from the campus, and have never heard of the program. If the program has any publicity, which is more important for MBA programs than for most other programs, it does not extend beyond Hayward, where CSU-EB is located, into adjacent communities. I have never seen a word about it in my local community newspaper which is published within four miles of the campus. Perhaps it is mentioned in the Hayward newspaper.

On the other hand, the MBA programs at the University of San Francisco and the University of Santa Clara are well recognized in the Bay Area. Of course, these are more expensive private universities.

Hi, I have recently joined Anna University MBA thro’ distance mode. I was reviewing the study material and I can handle the theory subjects but there are portions which contain numerical problems. Is there a way to get solutions to these numerical problems? Am trying to solve them but am not sure of the solutions. MBA Alumnis plz help!

Contact your teacher about the math problems. Ask him for help and suggestions./

Pls let me also know abt the placemant services and also the avg salary they offer for the same course.

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All sales meeting fall into two categories, a one call close or a more than one call close.

Closing can be in steps. You can close by agreeing to go to the next step, or you can close the first time and leave with the sale.

Either way there are certain key elements that go into closing.

Knowing a client or a prospect’s budget and the person who ultimately decides whether or not it gets spent on your product or service is essential to getting a sale.

Whenever possible, one of the best ways to speed up a final closing is to ask your prospect what budget has been set aside for your product or service. It does you absolutely no good to go through all the other steps in your sales process simply to find out that their budget is only twenty-five percent of what your product or service sells for. When the disparity is that great, it may be best to say goodbye and move on. However, if the prospect’s distress/need level is so high that the gap can be closed, then you know that you have a real opportunity to close a sale.

In a non-complex sale, it’s best to find out your prospect’s budget before the meeting. Once you have that information you can decide whether or not to continue with the process. If the party doesn’t know their budget, initially tell them that will one of the questions on your meeting agenda, and if they could have a figure or a range before the meeting you would appreciate it.

The next item of business is to make sure that you discuss who will be making the final decision. If it’s the party who will be attending the meeting, then you’re ok. If not you’ll want to find out who the real decision-maker is and request that person also attend the meeting.

Making sure that the decision-maker attends as soon as possible will shorten the selling cycle, or save you time by ending the cycle.

In the case of a complex sale, your best tactic is to agree that if, after the initial meeting, the decision is to move forward, the key decision-maker will attend the next meeting.

In the case of multi-level sales (i.e. residential and some commercial real estate), the initial close may be getting the mortgage or credit application.

The sooner you get the decision-maker involved, the closer you are to moving the process along.

In all meetings you want to remember to ask the pertinent questions and then LISTEN to the information. As you bring prospects and clients into their distress zone, they will be revealing the emotions that you need to address. The distress zone is also the place (and time) that their budget becomes bigger and desires become greater.

Remember, regardless of whether you close the sale after the first meeting or the tenth meeting, you must make an agreement to service this client so that they become a “salesperson” for you.

Sell to close the deal and sell to close another seller!

Dan Goldberg, MBA, is President of Dan Goldberg Consulting L.L.C. a training, coaching and business development firm located in the Philadelphia, PA area. He is the founder and former owner of “For Eyes” the highly successful international optical company and an internationally recognized keynote speaker. Dan is the author of the book “Stand Back A Second, Just don’t fall off the edge,” and of “The Six Steps To Solid Sales Success” and “The Seven Elements Of Successful Management” programs. He is Executive-In-Residence at Kutztown University and has been the subject of stories in Newsweek, Business Week, Playboy, Successful Business, Investor’s Business Daily, major newspapers in New York, Philadelphia, Washington, D.C., Boston, Baltimore, Miami, San Francisco, Oakland, St. Louis, Chicago, Los Angeles and many other national and local publications. In addition, Dan has appeared on Good Morning America and other national and local television and radio programs. You can contact him at dg@dangoldberg.com, visit his website at http://www.dangoldberg.com or reach him at (215) 233-5352

Dan Goldberg
http://www.articlesbase.com/sales-articles/keys-to-closing-the-saleimportant-elements-that-make-it-happen-63657.html

I am applying for MBA from University Institute Of Applied Management Sciences (UIAMS), Panjab University, but i have no idea whether it’s a good institute or not. Can anybody help ?

No one should consider an MBA program without consulting the Official MBA Guide. It’s a comprehensive free public service with more than 2,000 MBA programs listed worldwide. It allows you to search for programs by location (US, Europe, Far East, etc.), by concentration (finance, marketing, aviation management, health management, accounting, etc.), by type of program (full-time, distance learning, part-time, executive, and accelerated), and by listing your own criteria and preferences to get a list of Universities that satisfy your needs. Schools report their accreditation status, tuition cost, number of students, class sizes, program length, and a lot of other data. Schools provide data on entrance requirements, program costs, program characteristics, joint degrees, and much more. You can use the Guide to contact schools of your choice, examine their data, visit their web site, and send them pre applications. You can see lists of top 40 schools ranked by starting salaries of graduates, GMAT scores, and other criteria. It’s the best service available at http://officialmbaguide.org.

The Difference Among Viral, Buzz, and Word-of-Mouth

There are certain words, jargon that stands in for theory, that starts with marketing industry insiders and before you know it becomes the ‘in’ subject of books, blogs, articles, and MBA dissertations. But as jargon filters down to the less sophisticated, the meaning and ideas behind these words becomes lost. Such is the case with the current state of thinking on Buzz, Viral, and Word-of-Mouth marketing.

These terms are often used interchangeably but are they the same thing? Dave Balter and John Butman in their book, “Grapevine,’ describe Buzz as a marketing tactic aimed at generating publicity or awareness often without regard to any specific message, while Viral marketing is a means of spreading a marketing message through the use of contagious creative most often Web-video and Word-of-Mouth is the process of product story-telling. Balter’s marketing agency concentrates on creating word-of-mouth campaigns for his clients but the name of his company is BzzAgent – no wonder the confusion.

Mark Huges, author of the book ‘Buzz Marketing- Get People to Talk About Your Stuff’ points out that in order to create buzz about your company or product you must develop a marketing campaign that incorporates at least one, and preferable more, of his Six Elements of Buzz:

1. Taboo,

2. Unusual,

3. Outrageous,

4. Hilarious,

5. Remarkable, and

6. Secret.

It would seem that these six elements are the same elements that generate the contagious spread of information – Viral marketing. In order for something to become viral, people must talk about it, ergo word-of-mouth. But people can talk and spread the word of a video or stunt without ever generating much talk about the product. The famous, or infamous, Oprah Winfrey-General Motors audience car give-away stunt is a prime example of generating talk about a stunt without generating much talk about the product. If as Balter suggest, word-of-mouth is ‘product story-telling,’ then there is definitely a difference between Buzz and Word-of-Mouth.

So if Buzz is the tactic for drawing attention to your company; and Viral is the method of spreading the message; and Word-of-Mouth is the result; we then have a clear distinction between the three marketing terms.

The question is how can we construct a Web-based marketing campaign that uses the Buzz tactic, Viral method, and Word-of-Mouth message to produce the ultimate marketing objective: more sales and profits; and are Huges’ Six Elements of Buzz the only media attributes that deliver a marketing stir?

Solve The Marketing Mystery: Discover Means + Motive + Opportunity

We’ve all watched enough ‘Law and Orders’ on television to know that solving a mystery requires learning the means, motive and opportunity of the puzzle. For today’s marketers these elements are clear.

Motive: to attract attention, breed interest, stimulate desire, and generate action that ultimately produces increased sales and profits.

Means: the advent of relatively low cost desktop digital video tools and the creation of a new class of professional multimedia Web-video producers brings affordable multimedia creative to businesses that in the past could not afford professional video content.

Opportunity: the penetration of high-speed Internet connections plus the Web’s ability to delivery multimedia audio and video combined with the introduction of Web-video search databases by dominant Internet players like Google and YouTube create the necessary opportunity.

Why Web-Video Solves the Buzz-Viral-Word-of-Mouth Mystery

1. The 5 Strategic Goals of Marketing

2. The Anthropomorphization of Brands

3. Maslow’s Extended Hierarchy of Needs

4. The 5 Elements of Communication

The 5 Strategic Goals of Marketing

Increased sales and profits is every company’s prime motive, however, in order to achieve those goals, certain intermediate objectives must be met, especially as it concerns the Web that by its nature is a sterile, remote environment. Marketing campaigns should be constructed to provide the appropriate audiences with five essential elements:

a. Awareness

b. Emotional Utility

c. Functional Utility

d. Process Facility

e. Confidence

Target audiences must be made aware of the company’s existence and must be made to comprehend its relevance to their needs; and market audiences must be provided with a platform to participate or get involved with the company.

A successful marketing campaign must tap into an audience’s need for emotional utility, a quality created in the audience’s collective consciousness from brand personality resulting from corporate behavior and audience experience.

The campaign must also be able to speak to the functional utility of the company’s products or services. Hard information and easily understood instructions must be made available so that customers are actually able to generate the promised benefits of the product or service.

The campaign must facilitate the process of moving potential customers easily and conveniently from awareness, to utility, to incentive, to sale. The process must be transparent and mechanisms must be put in place to accommodate customers when things go wrong.

The campaign must also create confidence in the organization’s ability to deliver the promised benefits both emotional and functional.

The Anthropomorphization of Brands

More marketers are beginning to appreciate the effect of brand personality on their relationships with customers and prospects. It is apparent that markets have a clear idea as to a brand’s personality, whether a company pays attention to it or not. And just as significantly, it is clear that companies can’t just change their television commercials or advertising agency to overcome an unwanted or undesirable personality.

Brand personality is a function of audience experience: everything from the way you respond to telephone inquiries, to users ability to comprehend packaging instructions, to your website and email inquiry response times. No amount of smiling friendly faces in advertisements will make up for the irritation of a multiple-transfer-disconnect when trying to resolve a problem over the telephone.

Companies are ultimately separate entities whose personalities are composed of a collective consumer consciousness created through experience, interpreted from a very human perspective. It is human nature to anthropomorphize non-human entities in order to better deal with them. Batra, Lehman & Singh point out in their 1993 paper that there are five significant human personality traits.

The Big Five Human Personality Traits:

1. Extroversion/Introversion,

2. Agreeableness,

3. Consciousness,

4. Emotional Stability, and

5. Culture.

Jennifer Aaker in her ‘Journal of Marketing Research’ article, Dimensions of brand personality, relates the Big Five Human Personality Traits to the Big Five Brand Personality Traits.

Big Five Brand Personality Traits:

1. Sincerity,

2. Excitement,

3. Competence,

4. Sophistication,

5. Ruggedness.

When companies build a website or implement any marketing initiative there are consequences in the market collective; managing those consequences is critical to not just developing a brand personality but managing and fostering it to meet your ultimate marketing motive; generating more sales and profits.

Maslow’s Extended Hierarchy of Needs as it relates to Marketing

Abraham Maslow, who was the chairman of the psychology department at Brandeis University in the early 1950′s, developed a theory for the hierarchy of human needs. Before his death in 1970 he revised his theory by extending the hierarchy to include higher value components.

The bottom of the pyramid starts with our physiological needs: the need to maintain physical well-being and self-preservation; as you move up the pyramid the needs become more socio-cultural: the need to be accepted in society; while at the top of the list the needs become more abstract and intellectual as they relate to self-identity and the need to communicate that identity to others.

Maslow’s Extended Hierarchy of Needs

1. Physiological Needs

Water, food, sleep, warmth, health, exercise, sex.

2. Safety & Security Needs

Physical safety, economic security, comfort, peace, freedom from threats.

3. Social Needs

Peer acceptance, group membership, love, and association with successful groups.

4. Self-esteem Needs

Association with importance projects, recognition of strength, intelligence, prestige and status.

5. Self-actualization Needs

Need to take on challenging projects, opportunities for innovation and creativity, learning at a high level.

6. Cognitive Needs

Need to acquire knowledge and to understand that knowledge.

7. Aesthetic Needs

Need for beauty balance, structure.

As marketers, Maslow provides us with a blueprint for developing a brand personality that can effectively deliver a compelling, comprehensible, effective marketing message. Decide which of Maslow’s needs your company satisfies and then construct a marketing plan that delivers both the personality and message that speaks to those needs.

We are lucky to live in the age of the Internet, for even the smallest of companies has the opportunity to communicate its brand personality and marketing message using the most effective communication environment ever invented, The Web.

The 5 Elements of Communication

To effectively take advantage of the Web’s ability to communicate, you must understand the five elements of communication:

1. The Environment: the Web is a sterile environment that needs to be humanized in order to effectively deliver your brand personality and marketing message.

2. The Message: the Web is an information-infotainment environment where compelling, informative, memorable content is paramount.

3. The Messenger: the Web is a one-to-one communication system compared to traditional broadcast and print communication that is a one-to-many system.

4. The Audience: the Web is a place where visitors choose to visit you, do not short change them with second-rate information, poorly delivered in unimaginative, ascetically challenged presentations.

5. The Process: the Web’s multimedia audio and video capabilities combined with the penetration of high-speed access makes for the perfect system to deliver brand personality and needs related marketing messages that humanize your website, speak directly to your audience on a one-to-one basis, and inform, enlighten and entertain your audience in a compelling, memorable manner.

Conclusion

There has always been an ongoing business battle between those responsible for technology services and those responsible for marketing services. The Internet may be a great technological achievement, and it no doubt can be used to provide extremely useful technological solutions, but at its core and from its earliest pre-Web days, it was always a way to connect and communicate information and ideas, and isn’t that the essence of marketing?

The need for businesses to create awareness (Buzz), to spread that awareness throughout the marketplace (Viral), and to involve an audience in the spread of needs fulfillment (Word-of-Mouth) is achieved by taking advantage of the Web’s multimedia communication capabilities. In short, the Web is a communication tool that can be used by marketers to speak with a human voice and human face directly to your attentive publics on a personal, human, one-to-one basis in order to achieve the prime business motive: more sales and profits.

Jerry Bader
http://www.articlesbase.com/affiliate-programs-articles/how-to-create-profits-using-viral-marketing-techniques-58464.html

A quality education is one of the most important things you can give yourself in your life, and by law, the right of every person. Of course, with the skyrocketing amount of money that you have to pay to even be able to attend a post secondary education, a lot of students are despairing. Furthermore, even if you did get a degree, you have to consider that there are already plenty of people out there with the exact same degree already and, in addition, two years of experience under their belts, and they’ll be vying against you for jobs as well.

1. Grant Scholarships

There are literally thousands of dollars available for those willing to put in a little effort. Keep in mind that scholarships don’t have to be paid back, but at the same time, you can lose your scholarship entirely if you don’t keep your grades up.

2. Hispanic Scholarships

If you are Hispanic, you can enjoy several advantages when applying for scholarships and financial aid. The scholarship program just to make education a reality for all Hispanic people. There are scholarships available on a federal level but also individual schools issue scholarships for deserving students. It’s important to educate yourself and research all your different options.

3. What Scholarships Are Available?

There any many different subjects students can get a scholarship in. When picking a subject it’s important to be sure that this is a subject that is right for you and that you are interested in. Scholarships are available for most types of programs, some of the most popular include:
– Math – Science – Engineering – Arts – Business, especially MBA programs – Entrepreneurship

4. Do You Qualify?

Of course, not all Hispanic people will immediately be able to apply for a scholarship. Like most scholarships, there are some additional strings attached that you need to satisfy. First, you must be a U.S. citizen or a legal permanent resident in the United States. Obviously, you must be Hispanic – but there are additional conditions on what defines Hispanic as well. For example, at least one of your parents must be purely Hispanic, or alternatively, both of your parents must be half Hispanic. Next, you aren’t going to get a scholarship unless you are enrolled in a full-time school or University. Yes, that’s right, they won’t even give you the scholarship until after you’ve already been accepted to your program of study. So it’s important to prepare before you apply for a scholarship.

John Morris
http://www.articlesbase.com/non-fiction-articles/start-your-future-with-a-hispanic-scholarship-63146.html

I received my undergraduate degree from a good business school. 5 years later, I’d like to get my MBA. Would it be looked down upon to go to the same University for my MBA?

hmm??? Why or whom said it will be looked down upon? As long as it is not an online college, it should not be a problem. There should be no reason why it will be looked upon.

If your college is good business school to start with, it is a huge advantage because the entrance requirement is lower if you attend the same college.
However, if you score well on GMAT why don’t you aim for an even better school? It wont hurt I think.

Let me start off by telling you that I am by no means anything close to a techie. In fact I’m probably the furthest thing from one. It wasn’t that long ago that I didn’t know the difference between a keyword and a keystroke or a link and a website…but over the last couple of years I’ve managed to learn a few techniques that have raised my internet profile to the point where people contact me to become my clients.

Actually all it takes is some time to read, work on some simple steps, read some more, and listen. While the process is never ending it does have its rewards each step of the way.

Back in ’97 when I, along with a young fellow who kept calling my office offering to help construct my original site, posted my dangoldberg.com to the world, I looked at my site as an online brochure. It saved me the hassle of carrying around lots of paper and mailing out “stuff” that would probably wind up in the trash. All I had to say was, “Do you have a computer?” After the usual “yes,” I’d tell them to get on the internet and go to my site and they’d find out everything relevant to their needs (of course that went along with me finding out what their needs were).

My website optimization awakening started when a gentleman called me wondering if I’d mind being a link on his site. I said, “not at all.” Within a few months I received an e-mail asking if I could conduct a sales training seminar for the sender’s company. When I inquired where they had heard about me that responded that they had been to my website. With a little more probing I found out that they had been directed there from the link on the previously mentioned site. Hmmm…my little brain went into action and I realized that it wouldn’t be a bad idea if I began to try to get links on other sites as well as find out additional ways to gain exposure for my company through my web presence.

First, I began writing articles for other sites. Next, I realized that search engines looked for all kinds of items that helped in getting higher page ranks: meta name descriptions (phrases that describe how you want people to know about your site) and meta name keywords (words that people search for in search engines that put your site in the rankings). Then I learned how to craft the corresponding descriptions and keywords.

I also learned how content was so important and how the spiders (those search devises that go over your site and send the information back to the search engines so they can rank you)…read from upper left to lower right.

The more I worked on my site the more business I received and the more prospect inquiries came my way. The more content I put up (on my site and others), the more links I had on other sites, and the more e-mails (and potential business) I had waiting for me in my e-mail “in” box.

As you can tell, I certainly don’t know all the terms. But I do know how to read, listen, and apply the techniques…most of the time. Those times that I don’t, I call on an expert.
There’s plenty more to learn about optimization and lots more I want to do with my website, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line (helps with knowing it’s not spam) and I’ll send them to you. If not, that’s ok too. Just make sure that you find some reference material and/or classes that will help you improve your web presence and increase your business.

See you on the internet! Let me start off by telling you that I am by no means anything close to a techie. In fact I’m probably the furthest thing from one. It wasn’t that long ago that I didn’t know the difference between a keyword and a keystroke or a link and a website…but over the last couple of years I’ve managed to learn a few techniques that have raised my internet profile to the point where people contact me to become my clients.